Short answerAn Amazon account audit should review five areas end to end: catalog and listings, inventory, fees, advertising and account health. It should be built from the account's own Seller Central and advertising data, not screenshots, and end in a written findings list ranked by impact, so the brand knows what to fix first.
The five areas
| Area | What gets checked |
|---|---|
| Catalog and listings | Titles, bullets, attributes, images and A+ content, checked against the brand's own site and its search terms. Variation problems, duplicates and suppressed listings. |
| Inventory | Sell-through by style and size, weeks of cover on top sellers, what is inbound, and stranded units. |
| Fees | The size tier Amazon has assigned to each product, the fees charged per unit, and reimbursement claims for lost or damaged units. |
| Advertising | Spend against a TACoS target (ad spend as a share of total sales), budgets and search terms. |
| Account health | Policy and performance notices, and open Brand Registry cases. |
Where the data should come from
An audit is only as good as its source. The numbers should come from report downloads or the account's own data feed, covering both Seller Central and the advertising console. A screenshot of a dashboard shows one moment and cannot be checked later.
Two fee checks worth asking about
Two rules on the fee side work against a brand that is not looking.
- Claims have a deadline. Amazon requires a claim for a unit lost or damaged in a fulfillment center within 60 days of the date it was reported. A later claim is not eligible. Source: Amazon's fulfillment center operations claim policy.
- Reimbursement uses sourcing cost. Amazon reimburses those units at the item's sourcing cost. If the brand has not entered its own, Amazon uses its own estimate. Source: Amazon's FBA inventory reimbursement policy.
Both policies are as published by Amazon for the United States and were checked on October 9, 2026.
What you should get back
A written findings list, ranked by impact, so the biggest fixes come first. Each finding should say what was checked, what was found and what to do about it.
How Makai Growth runs an audit
Every Makai Growth engagement starts with an account audit. The audit is free and usually takes three to five days. Access is set up, the data is pulled from Seller Central and the advertising console, and the findings come back in writing. From there the priorities, monthly targets and report format are agreed together, and the fixes start with the biggest impact first.
The audit is one part of channel management, where the same areas are reviewed every week.